Each track on Bastille’s album tells part of the story of a night out - following three friends from initial drunken excitement to a crazy and disorienting party atmosphere. I designed a three dimensional narrative that takes you through different rooms of a house party whilst listening to the album via Spotify.
Actors and band members posed for each scene and were captured using 3D scanning.
Visitors were challenged to rotate each broken scene to align and piece together the fragments, unlocking the memory.
Once unlocked, every memory can be explored in AR using native iOS and Android capabilities - one tap takes the characters out of the site and into the world around you.
At the end of the project, we 3D captured Dan Smith from the band backstage at a show in LA. We hid him in the background of some scenes - see if you can spot him...
The experience received an amazing fan response, with over 140,000 likes and reactions as people posted screenshots of the AR experiences. The site also received an FWA award.